The EasyNumber initiative follows four simple principles:

OPEN - NEUTRAL - NON PROFIT - TRANSPARENT

Open
Every company who needs information about a new business partner should gain access to this information. This broad range of information can only be reached when information providers of all kinds are provided with an open, common standard for identifying the businesses about which they hold valued content. There are no limits as to who may use and distribute the EasyNumbers.  

Neutral
Compared to other identifiers the EasyNumber is not limited to one institution. The huge partner network guarantees the EasyNumber to be open to all forms of adoption. 

Non-profit
The EasyNumber Company is not profit oriented. The price of the service is calculated to cover all costs, with attained economies of scale being passed back in form of reduced prices.  

Transparent
Open and publicly audited books of data, fulfilment, costs, etc. will guarantee to all that the open policy is being implemented as foreseen.